Holtzbrinck – Inspiring minds to shape the future
Holtzbrinck is one of the world's largest publishing
groups, home to brands including
Macmillan, Springer Nature, and Die Zeit. As misinformation increasingly challenged public trust, the organisation needed
a brand that better reflected its purpose and influence.
We repositioned Holtzbrinck around its commitment
to knowledge, education, and truth, creating a unified identity that brought its diverse portfolio together under
a single vision. The result was a modern, future-facing brand that reflected both the scale of the organisation and its belief in the power of knowledge to create
positive change.
Role
Led creative and directed multidisciplinary teams spanning brand, digital, copy, and experience design, partnering closely with senior stakeholders to create a unified brand that connected Holtzbrinck's diverse portfolio around a shared purpose and vision for the future. Led the launch of the new brand across the portfolio, including the development and production of a vision film shot across Europe and the United States.
Deliverables
Brand Strategy, Brand Architecture, Visual and Verbal Identity, Brand Activation, Brand Guidelines, Governance, Creative Management, Design Systems, Digital Experience, Brand Photoshoot & Film.
Impact
Delivered a unified brand, bringing greater clarity, consistency and cohesion to a global portfolio of publishing, education, science and media businesses. Delivered a scalable design framework to strengthen the group's visibility, communicate its shared purpose, and support consistent application across all channels.
