Halifax – It’s a people thing

Holtzbrinck is one of the world's largest publishing  groups, home to brands including
Macmillan, Springer Nature, and Die Zeit. As misinformation increasingly challenged public trust, the organisation needed  a brand that better reflected its purpose and influence.
We repositioned Holtzbrinck around its commitment  to knowledge, education, and truth, creating a unified identity that brought its diverse portfolio together under  a single vision. The result was a modern, future-facing brand that reflected both the scale of the organisation and its belief in the power of knowledge to create  positive change.

Role

With the FinTechs posing a threat, Halifax had to make a significant change to the brand, which resulted  in a new strategy and a major overhaul to its identity.

The brand identity was designed to be utilitarian  and streamlined, using bold colours, flatter graphics  and a distinct tone of voice. While drawing on its heritage of honesty and democracy, it now has the modern appeal to stand out in high-street  and digital spaces.

Deliverables
Brand Transformation, Creative Brand Strategy, Visual and Verbal Identity, Brand Guidelines and Governance, Design Frameworks, Creative Management, Digital Experience, Retail Environments

Impact

Ranked first or second for consideration and purchase intent (YouGov BrandIndex) 
+34% increase in online traffic
AA+ Brand Rating, reflecting strong levels of brand strength,  familiarity, trust and customer equity.