Certa – From uncertainty to certainty.
In an established, crowded market, we created a newco business that could stand out as a leading restructuring advisor. The key was leveraging the team's relationships and reputation. The outcome was to confidently and naturally position the Certa team as the hero, keeping the brand authentic and approachable. In keeping with this positive theme, the tone of voice and design were straightforward, clear, concise and uncluttered. This confident approach has a finite result in view, emphasised by the full stop in the name and the definitive underlining of keywords.
Role
Led the creation and launch of Certa, a new-to-market brand in a competitive sector, partnering closely with the client to establish a distinctive identity at pace without compromising creative quality.
Through an intensive 8-week programme of collaborative brand sprints and daily stand-ups, we developed the brand strategy, naming, visual and verbal identity, creative assets, guidelines and a scalable brand playbook, taking Certa from initial concept to market readiness.
Deliverables
Brand Strategy, Visual x Verbal Identity, Activation and Governance, Brand Governance, Creative Management, Design Systems, Digital Experience, Environments
