Ecobank – A world-class
pan-African bank.
As a leading pan-African bank, Ecobank recognised an opportunity to serve Africa’s growing affluent population, with rising disposable incomes and demand for personalised financial services. Premier Banking by Ecobank was created to meet this demand, establishing a distinctive premium proposition launched across Africa through an integrated campaign spanning TV, digital and offline channels.
Role
Led the development and launch of Ecobank Premier Banking, creating a distinctive proposition and brand experience tailored to Africa’s emerging affluent audience.
Provided creative direction across multidisciplinary teams, defining a unified brand narrative and communications framework across TV, digital, and offline channels. Directed campaign photography and TV commercial production, bringing the new proposition to life across pan-African markets.
Deliverables
Visual and Verbal Identity, Brand Activation, Brand Governance, Creative Direction, Design Systems, Digital Experience, Campaign Development, Advertising Art Direction, TV Commercial Production, Photography Art Direction, Integrated Campaign Management
