Industry voice
Bima 100 judge
Creativepool Judge
Speaker on behalf of Rufus Leonard at the D&AD Design Festival.
Guest speaker on branding at Regents University
Lectures and partners with LCC and LCCA – portfolio surgeries, live agency briefs
Launched The Rufus Raw Academy in 2017 – Internship scheme.
Awards
Transform Awards, Design Week Awards, European Excellence Awards, CiB Awards, The Communicator awards (USA) and PrintWeek Awards.
Key highlights
2022 – ECD & Head of Brand at frog
2019 – ECD role expands to include copy team
2017 – Promoted to ECD of both brand and digital
2016 – Promoted to ECD of Brand
2015 – Joined Rufus Leonard as Creative Director
Carlo D’Alanno is the Head of Brand and Executive Creative Director at frog London, with over 25 years’ experience at award-winning brand agencies. He has led major brand transformations across Europe, Hong Kong, Vietnam, mainland China, and South Africa, uniting strategic insight with creative excellence.
A collaborator and creative client partner, Carlo creates, builds, and elevates brands end-to-end — from inception to roll-out — ensuring every detail delivers clarity, impact, and meaning. He leads and inspires multidisciplinary teams of writers, designers, motion, digital, and production specialists to challenge convention and deliver award-winning work.
He is also a guest lecturer at leading London design universities and a regular speaker at the D&AD Design Festival.
