Key highlights

2026 – ECD & Global Design Lead at Shell
2022 – ECD & Head of Brand at frog
2019 – ECD role expands to include copy team
2017 – Promoted to ECD of both brand and digital
2016 – Promoted to ECD of Brand
2015 – Joined Rufus Leonard as Creative Director

I am a global Executive Creative Director
& Brand Leader. I bring the authority
and strategic leadership to create, build and evolve leading, iconic brands.

Award-winning Creative and Brand Leader with extensive experience creating, shaping and transforming global brands across agency and client-side environments. Demonstrated leadership in building and managing high-performing multidisciplinary teams spanning brand, digital, motion, content and experience design.

Proven ability to engage executive stakeholders and connect strategy, creativity and commercial leadership to deliver large-scale transformation programmes and measurable business impact. Connecting strategy, creativity and leadership, I translate ambition into clear vision, scalable frameworks and measurable impact. I have grown global and local portfolios through long-term partnerships that link brand directly to commercial performance.

End-to-end brand transformation sits at the core of my work, from ideation through to execution, combining creative excellence with strategic rigour, governance and C-suite influence. Working closely with senior stakeholders, I distil complexity into clear direction and deliver it across campaigns, digital ecosystems, content, and brand systems.

High-performing, multidisciplinary teams are built and led with a culture of excellence, pace and accountability, consistently delivering at scale with commercial impact.

AI is embedded in creative workflows to accelerate concept-to-reality and enable smarter, faster, and more scalable delivery that strengthens both brand impact and business value.