Key highlights

2026 – ECD & Global Design Lead at Shell
2022 – ECD & Head of Brand at frog
2019 – ECD role expands to include copy team
2017 – Promoted to ECD of both brand and digital
2016 – Promoted to ECD of Brand
2015 – Joined Rufus Leonard as Creative Director

As Global Design Lead at Shell and an Executive Creative Director with 25+ years’ experience, I bring the authority and strategic leadership to create, build and evolve leading, iconic brands.

Connecting strategy, creativity and leadership, ambition is translated into clear vision, scalable frameworks and measurable impact. Global and local portfolios have been grown through long-term partnerships that link brand directly to commercial performance.

End-to-end brand transformation sits at the core of my work, from ideation through to execution, combining creative excellence with strategic rigour, governance and C-suite influence. Working closely with senior stakeholders, complexity is distilled into clear direction and delivered across campaigns, digital ecosystems, content and brand systems.

High-performing, multidisciplinary teams are built and led with a culture of excellence, pace and accountability, consistently delivering at scale with commercial impact.

AI is embedded into creative workflows to accelerate concept to reality and enable smarter, faster and more scalable delivery that strengthens both brand impact and business value.