Lloyd’s Register has been a world leader in professional assurance services for over 250 years. Experiencing a significant cultural shift brought about by ‘Industry 4.0’, with its connected systems, real-time data, and smart machines, they were getting ready to meet the challenges of the new digital world. We realised that success was about bringing the best experience, and deepest insight to help clarify the way forward. We developed a brand which included it’s brand architecture creative solutions across external touchpoints – with digital always a prime consideration.